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| Best Marketing Tactics For 2021 |
In this blog, we are going to discuss the highest in-demand marketing tips and methods that are very widely used in business and you can get your business in real terms.
Leaflets Marketing
We send over a million leaflets outreach and every single year. And we try and send leaflets to people that are most likely to buy from us. Now, we are own lots of leisure attractions so where do we want to get our leaflets through, ladies and gents? We want to get them into schools. We want children to take them home to their parents. So, we distribute them for the schools and what we do is we give the schools free tickets so they promote us, then the leaflet goes out.
But then it comes the leaflet and you need to get this right. Here are some of the salient points that you need to have on leaflets. Number one, make sure the heading takes over. It’s 80% heading, 20% content. Makes sure there's a call to action on there. An offer and also make sure there's a deadline and also make sure you have testimonials on there. So many people try and confuse leaflets with mixed messages. Therefore, your consumer won’t know what to do. Send a leaflet out that has one message that you want to deliver and make sure you print both sides to hammer home your message. So, let's just quickly go back over that. Headline, testimonial, call to action, with an offer and not too many mixed messages, and make sure the headline takes precedence.
LinkedIn Content
Now LinkedIn is one of the most emerging marketing platforms where we can reach millions of people every day. And with help of it, we can grow to own business at the next level and give us a pure organic reach to desire customers. This is getting stuff out on LinkedIn, that you don't have to pay for the advertising. Hunting LinkedIn advertising is quite expensive. If you look at some other social platforms, Facebook being the big daddy here, you used to be able to get really good natural organic reach on Facebook but now the gods of Facebook have said, well if you want to reach our audience, you’ve got to pay us some money to do.
But we want to get to our audience for free and this video and LinkedIn is a brilliant place to be. Especially if you're in the business-to-business world. So what I do is I put great good quality contention LinkedIn. Videos, articles, posts, and then people comment and share, and then from that, doing it consistently, people ask to do business with you. It’s a really smart, fantastic thing to do.
Phone Marketing
The phone is a great way to market people to your business. And most people are forgetting to do the phone stuff. They’re using digital marketing and they're not thinking of the good old-fashioned stuff.
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| Phone Marketing |
Which less and fewer people are doing. If you remember to begin this video I said, marketers ruin everything. They’ve ruined the radio, they’ve ruined the TV and they did ruin the phone because everyone was on the phone, cold calling you. Now, fewer people are doing that as they've moved over to digital platforms. So, think about how you can get on the phone and talk to customers, especially if they're existing customers. It’s a really smart thing to do to call people that have already bought from you and tell them about your other products and services. So, this is a plea to have won. You know that picking up the phone or going and seeing customers will get you more customers. Less and fewer people are doing it. This is a refresh and reminder for you ladies and generates carry-on using the phone.
Facebook Marketing
We need to carry on talking about Facebook because that's where most of the eyeballs are, especially on social platforms. But as I told you in LinkedIn content tip number three, it’s getting harder and harder to get organic reach on Facebook but we have found a workaround, a guerilla marketing technique. On Facebook, there are loads and loads of Facebook community groups. This has had fantastic organic reach and got us more leads than paying for anything on Facebook. So, you can take that idea and see if it'll work within your sector.
Facebook Marketing
There’ll be a fishing group on Facebook and maybe you sell fishing stuff. And then you can do a competition into the fishing group and get people to buy your fishing stuff. For example, look for those Facebook communities, look for the ones that getting lots of comments and engagement in and ask the owners of that group if you can just do a Facebook competition because you're a big fan of that group. Look for them and if they're not there, why don't you try and create your own? Create your own Facebook communities.
Getting Customers Into Your Business
Marketing is now easier than ever to do. There’s a problem when it becomes easier than ever to do because marketers ruin everything. I mean years ago we used to listen to the radio, well, it's much before my time, but we would listen to the radio advert free. The marketeers have come along and ruined the radio. Like they've done with television and like they've done with email. We used to get excited about receiving emails15 years ago, 10 years ago, but now we get so many of the bloody things, we’re annoyed about them. But I like text messages because I get fewer marketing text messages than emails. Here are some little facts for you. At the moment text message marketing’s getting an 80% open rate with a 40% click-through.
Business and Customers
Now let me just explain what that means. So, you get a text message,80% of people are reading it and then 40% of people are clicking through and looking at the text message or clicking through the core attraction that’s within the text message. When you look at email, you get about a 10% open rate with a 4% click-through, so text messages are a really good way of marketing your business. And they're cheap to do. Sending a text message now two, three, four pence and you can get some really good data on open rates and see if your customers are doing what you want them to do. The smart thing to do.
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